Tide & Tribe Co Directory Listing Info
Tide & Tribe Co is a curated directory of Australian brands orbiting around the sea – skincare, jewellery, art, retreats, surf coaching, shapers, photographers and more. If your work belongs in the lineup with salty hair, sandy feet and a loyal coastal crowd, you’re in the right place.
What Is the Tide & Tribe Co Directory?
The Tide & Tribe Co Directory is a handpicked collection of surf and coastal brands across Australia.
It’s a place for people to discover:
• Surf-inspired and ocean-friendly skincare and suncare
• Sea-soaked jewellery and accessories
• Art and photography created by ocean-obsessed minds
• Surf coaching, surf schools and surf clubs
• Surf retreats, surf-therapy and surf-yoga getaways
• Surfwear labels, shapers and board brands
• Other creative coastal businesses that live and breathe the ocean
The directory makes it easier for people to find, follow and support women building genuinely ocean-aligned brands.
Who Is This For?
This directory is for you if your business:
• Is based in Australia, and
• Your products, services or art are clearly inspired by the ocean, surf or coastal living.
This includes, but isn’t limited to:
• Skincare and suncare made for surfers and beach life
• Jewellery and accessories with a sea/coastal aesthetic
• Artists and photographers whose work revolves around the ocean
• Surf coaches, surf schools, women’s surf clubs and communities
• Surf retreats, surf-therapy, surf and yoga getaways
• Surfwear, swimwear and activewear with a coastal focus
• Shapers, board brands and other surf craft
• Other creative coastal businesses with a strong ocean connection
If you’re not sure if you fit, you’re welcome to submit an expression of interest and we’ll let you know.
Why Get Listed?
The goal is simple: more eyes on good Aussie surf and coastal brands.
Being listed in the Tide & Tribe Co Directory means you:
• Sit alongside aligned surf and coastal brands, not generic mass-market products.
• Get discovered by ocean-loving customers already in the right mindset to buy or book.
• Are easier for retreats, surf coaches and stockists to find for collaborations and wholesale.
• Become part of a growing network of Aussie based surf and sea-inspired brands.
There are four ways to be part of the Tide & Tribe Co Directory: a basic listing plus three tiers for brands who want more visibility.
All pricing is in AUD and is for a 12-month listing period.
Basic Listing $19
Perfect if you’re just getting started or want to dip your toes in.
Includes:
• Tile with Brand Name
• Website and/or Instagram link
Spotlight Listings– $49 / year
For brands ready to stand out more clearly in their category.
Includes:
• Tile with business logo
• Website or Instagram Link
• Inclusion in at least one themed collection or guide during the year
• 1 social media shout-out featuring your brand (timing subject to scheduling)
Featured Listings – $99 / year
For brands that want premium visibility within the directory.
Includes:
• Tile with business image
• Website and Instagram Link
• Inclusion in at least one themed collection or guide during the year
• 1 social media shout-out featuring your brand (timing subject to scheduling)
• Premium placement (above Basic and Spotlight listings) of your main category
• Occasional inclusion in homepage or key feature sections and newsletters when relevant
VIP – 5 Spots Available per year
$149 / year
For brands that want maximum++ visibility within the directory.
Includes everything in FEATURED, plus:
• TOP TIER placement at the top of your main category
• Page width slide showcasing, Brand Name, Info, Discount Code (optional) Instagram and Website Links
How It Works
1. Send your expression of interest
Fill in the form below with your details, links and a short overview of your brand, and select the listing level you’re interested in (Free, Bronze, Silver or Gold).
2. We review your application
Submissions are reviewed to make sure they’re women-led, Australian-based and genuinely aligned with surf and coastal living. If anything isn’t clear, we may email you for more information.
3. Confirm your listing + payment (for paid tiers)
If you’ve chosen a paid tier, we’ll send you simple payment details and confirm your listing inclusions.
4. Your listing goes live
Once approved (and payment is confirmed for paid tiers), your brand is added to the relevant category or categories. You’ll receive an email when your listing is live.
Listing Criteria
To keep the directory curated and useful, listings generally need to meet the following criteria:
• Australian-based: your business is based in Australia, even if you ship globally.
• Genuine ocean/coastal connection: your brand has a clear link to the sea, surf or coastal life through your products, services, imagery or mission.
• Real online presence: you have a website and/or active social media where people can find you and your work.
Ethical and sustainable practices, especially around oceans, reefs and coastlines, are strongly encouraged and viewed very positively.
FAQ
Can I be listed in more than one category?
Yes. If your brand crosses a few areas (for example skincare and retreats, or art and jewellery), we’ll place you wherever makes the most sense for visitors. Paid tiers allow for more categories and better placement.
How long does my listing run for?
Listings run for 12 months from the date they’re approved (or from payment for paid tiers). You’ll be contacted before the end of the period with options to renew, upgrade or make changes.
Do I have to be a surfer?
No. You don’t have to surf, but your brand should have a genuine connection to the ocean or coastal life.
I’m just starting out – can I still apply?
Yes. As long as you’re based in Australia and have at least one live channel (website or social media) where people can find you, you’re welcome to submit an expression of interest.